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Home > Marketing Glossary > Above the fold

Online Marketing Glossary

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Above the fold

refers to the area of a web page that you can see without having to scroll down. From a website usability perspective you should ensure the information that your target audience is looking for is "above the fold" to help ensure that they find what they are looking for when visiting your website.

It is also a great idea to test out the placement of conversion triggers above the fold as a way of improving conversions on your website.