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Home > Marketing Glossary > Banner Ad

Online Marketing Glossary

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Banner Ad

ads that are usually placed near the top of a webpage. They are usually a graphic image such as a GIF or JPEG, traditionally in the form of rectangle that when clicked on takes you to the advertiser's site. Banner ads are simply boxes that contain graphics and text elements that link to the advertiser's site.

In addition to branding, advertisers use banner ads to entice clicks through to their websites.