Marketing Insight - Enquiro Search Solutions

Enquiro's Services

We get B2B demand generation. Drive higher ROI through Search Engine Optimization and Pay-Per-Click Advertising.

Case Studies

Take a look at how we've helped companies like yours succeed in search.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

Home > Marketing Glossary > Beacon

Online Marketing Glossary

Choose a letter.

Beacon

a line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases. Beacons are often used in association with cookies to learn more about how users interact with content on a web page of a site. This information can be helpful when trying to improve the user experience on one's website.