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Home > Marketing Glossary > Below the Fold

Online Marketing Glossary

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Below the Fold

BTF - the portion of a web page that you have to scroll down to see. From an SEO perspective it is a preferred practice to ensure that your important content be found above the fold to help the search engines find your content. In addition, from a usability perspective, placing important content and conversion triggers below the fold may provide a poor user experience resulting in user frustration. A well designed website will feature important content and calls to action above the fold.