A call to action is any indication that requires the user to complete a task on a website. Common text link calls to action include phrases such as such as Click here, Buy Now, Enter Now or Click to download. From a website usability point of view, placing your calls to action on your website so that they are conspicuous to your site visitors can help entice more clicks and as a result an increase in conversions.

Common Examples of Calls to Action

• Buy Now
• Available for a Limited Time Only
• Order Now and Receive...
• Download now and we'll include...
• Request more Information
• Contact Us for more...
• Enter your emaill address
• Enter your Zip Code
• Learn more
• Get a free analysis of...
• Call Us Today
• Call Now for a Free 30 Minute Consultation
• Subscribe Today
• View our Demo
• Visit Our You Tube Channel
• Add to Cart
• Use our Online Calculator
• Download a Free White Paper

When done properly, placing calls to action on your web pages can be a great way to increase user engagement and increase site stickiness on your website.