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Home > Marketing Glossary > Clickthrough

Online Marketing Glossary

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Clickthrough

the action of clicking on and being taken to a destination page. In terms of online advertising, a click through is the process of clicking through an online advertisement to the advertiser's destination. Click throughs are measured by a click through rate (CTR) which is obtained by dividing the number of users who clicked on an ad on a web page by the number of impression (number of times the ad was served up) of that ad.