We tend to visually scan things in groups of three or four at a time, which are temporarily loaded into our memory slots. From that first group of three to four listings we determine if any of them are relevant to the query we just launched. About 50% of the time, we make our selection from those first three or four listings and we click on one of them. If we don't find what were looking for in this first can, then we continue to scan down the page, slicing off our second consideration set of three to four listings, again loading them into our memory slots so we can compare them and make our choice. We will continue this way down the page until we either find what we were looking for or give up and try another search.

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