The act of creating, uploading and optimizing new content and copy for your website. From an SEO point of view, one of the greatest strategies to employ is a content development strategy that provides useful and informative content for your users and search engines. Search engines continue to crawl the Web for fresh content to add to their index. To help improve a website's rankings in the natural search results, content development is a must.

Content development can take many forms. Some common forms of content development include:

• Adding web page content - product detail pages, product comparison pages, company history pages, price comparisons, consumer testimonials, information about office and branch locations, industry stats, quizzes, etc.
• Blogs
• Writing articles
• Adding podcasts
• Adding video
• Press releases
• Adding widgets
• Industry news

"Content is King" is a phrase often used by search engine marketers when trying to illustrate the importance of establishing quality content on a website.