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Home > Marketing Glossary > Content Matching

Online Marketing Glossary

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Content Matching

Content Matching is the act of matching your ad to particular content sites based on relevant keywords. Content matching is a pay-per-click option where PPC providers (ie. Google AdSense, Yahoo! Content Match ™ , etc) place ads on non-search-engine websites that contain content that ‘matches' the ads. The ‘very sound' idea behind this concept is that people who are interested enough in a given subject to be visiting a page devoted to the subject should be ideal target customers for the ads in question. For example, if your ad is for cookware, then a website devoted to cooking should be a good place for your ads to be shown.