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Home > Marketing Glossary > Contextual Advertising

Online Marketing Glossary

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Contextual Advertising

in search, contextual advertising refers to advertising found on the partner sites of the search engines ( content providers , and online publishers) where your ads are placed according to the search engines' relevancy-matching technology. The search engines semantically match the meaning of your ad and keywords with the content of the web page where the ad is displayed. Contextual ads can be both image ads or text ads.