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Home > Marketing Glossary > CPC

Online Marketing Glossary

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CPC

Cost Per Click - associated with an online advertising model where advertisers pay for their advertising each time a user clicks on their online ad.

Max CPC is the maximum value you are willing to pay for a click for a particular ad group. Costs incurred on a per click basis can be anywhere up to this amount depending on the competition's bid prices.


(Product Revenue – Desired Profit Margin) X Site Conversion Rate = Max CPC

Total Site Visitors/Total Site Conversions = Site Conversion Rate

Minimum CPC is the minimum bid amount required for a keyword to become active on the SERPs based on the unique quality score for each keyword.