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Home > Marketing Glossary > Day Parting

Online Marketing Glossary

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Day Parting

in advertising, the practice of dividing the day, or week, into several parts, during which a different type of advertising or sponsorship suitable for that time period is placed. For example, advertisers use Google AdWords' day parting feature to turn pay-per-click ads off at certain times of day when they know their target audience is likely to be using search.