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Home > Marketing Glossary > Eye Tracking Research

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Eye Tracking Research

Eye tracking research uses eye tracking technology to collect data that is used to test specific hypotheses on website user behavior. Enquiro also uses eye tracking research to explore strategies behind search engine optimization (SEO). SEO eye tracking research, as conducted at Enquiro's lab, helps the search engines themselves understand how users perceive search engine results pages (SERPs), ad quality, organic and sponsored listings , ad placement, and landing pages .