Marketing Insight - Enquiro Search Solutions

Enquiro's Services

We get B2B demand generation. Drive higher ROI through Search Engine Optimization and Pay-Per-Click Advertising.

Case Studies

Take a look at how we've helped companies like yours succeed in search.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

Home > Marketing Glossary > Key Performance Indicator (KPI)

Online Marketing Glossary

Choose a letter.

Key Performance Indicator (KPI)

A quantifiable measurement that can be tracked and evaluated, and that is harmonious with what you want to achieve. KPIs will change depending on the industry that you are in and depending on the type of site that you have; they cannot be universally applied. Key performance indicators are a reflection of the tactical performance of an organization. They are used to substantiate an organization's objectives.

See KPI for more.