The process of determining which keywords are best suited for users to find your site. There are various tools that can be used as part of a keyword analysis. A keyword analysis involves several components including:

• - Compiling a list of keywords based on relevancy, competitiveness, search volume, and seasonality just to name a few.
• - Reviewing Competitors Sites
• - Culling the list of keywords
• - Evaluating Search Volume/Traffic Potential
• - Creating Keyword Baskets
• - Monitoring Keyword Activity
• - Understanding the language of your audience

Popular Tools Used in a Keyword Analysis include:

• - Keyword Discovery
• - Wordtracker
• - Google AdWords Keyword Tool
• - SEOBook Keyword Suggestion Tool
• - MSN adCenter Labs Keyword Forecast Tool