I am about to transition to a new website. What are the risks?

Got questions?... do you have relevant business questions, maybe we've already answered them.

Whether it is for a new product launch, a re-branding, or improved usability, companies inevitably face the task of transitioning from an old website to a new one. Launching a new site presents tremendous opportunities, but also carries significant risk.

What needs to be done? How do I manage the risk?

Enquiro has helped companies of different sizes and in various industries successfully transition from an old site to a new one. Our Transition Strategy, SEO Audit, Usability Testing and Traffic Potential Analysis solutions allow you to minimize the risk and maximize the potential.

What are the risks involved with a new site launch? Will my search engine rankings and traffic drop? And if so, how long will it take them to recover? How can I minimize the drop in traffic and subsequent loss of business? What does a successful transition strategy look like?

You don't want to lose any of your current traffic in your efforts to capture a new market share - after all, you are redesigning to give your current base a better user interaction, more content, and channels that are reflective to your customers needs. Enquiro can help to make sure that your transition is seamless and properly staged - giving the Search Engines the time necessary to index your new content, and you enough time to put the right redirects in place.

I have the current, old site, and am already building a new site template. What should I retain from the old site? What exactly are its strengths in terms of usability and SEO compatibility? Am I sure that we will be measuring the right statistics on the new site? How do I effectively test the new site before it goes live?

We can walk you through all the technical implications of a site redesign as they relate to search, ensuring that all the code is correct and that usability is never sacrificed. Enquiro is also a leader in eye-tracking research, which can put your new site to the ultimate user test before it goes live.

And lastly, how do I best integrate the launch with an effective online PR campaign, possible Pay-Per-Click campaign, article writing and blogs? How much should I budget for Pay-Per-Click advertising, and what is my traffic potential?

PPC can be an effective tool when used to mitigate any swings in traffic that come with a redesign - but at Enquiro, we make sure that even with a sponsored expenditure, your transition is still profitable.

Contact us now to find out how Enquiro can help you Succeed in Search.