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Home > Marketing Insight > Digital Marketing Expert Series

Digital Marketing Expert Series

Digital Marketing Experrt SeriesTo address current questions facing business to business marketers, we have created the Digital Marketing Expert series of online seminars. The webinar series brings together industry researchers, analysts and practitioners and covers topics such as web analytics, sponsored search marketing, and website user experience.

Click here to visit the Digital Marketing Expert Series micro site.

Webinar: Managing B2B Leads for Sales Success

[ June 10, 2010; 11:00 am to 11:30 am. ] Can B2B Marketers increase revenues with tighter integration between your sales and marketing team functions? Register to attend >> In this special live webinar, two leading industry experts will address this question and those below that are top of mind for many B2B Marketing Executives today. What technologies exist that will facilitate more collaboration [...]

Posted on 1 June 2010 | 2:58 pm

B2B Search Strategy Summit

[ June 23, 2010; 9:00 am to 7:00 pm. ] Top B2B Marketers will come together on June 23rd, 2010 in San Francisco to share ideas, hear best practices and discover top tools and tips that can be implemented immediately to turn around and optimize B2B Search Marketing campaigns. Some of the topics covered will include: Boosting ROI through Lead Generation Making Social [...]

Posted on 3 May 2010 | 10:15 am

Webinar: Making B2B Fun Through Social Media

[ May 18, 2010; 11:00 am to 11:30 am. ] Special announcement!!: Won 1st Place for Best Social Media Integrated Campaign from BtoB Magazine. Learn more >> We find that client webinars - where real marketers share their stories and experience - are the webinars that truly resonate. In this live session we introduce Kinaxis, a mid-sized tech company [...]

Posted on 23 April 2010 | 8:57 am

Webinar: What B2B Marketing Can Learn from B2C

[ April 7, 2010; 11:00 am to 11:30 am. ] B2B marketers will often contrast business-to-business marketing strategy with its B2C marketing sister to better define B2B marketing applications. This approach; however, leads one to assume successful marketing strategy is strictly confined to a B2B or B2C silo. Watch Webinar >> Learn from industry veteran Ben Hanna (working with Business.com, eBay, Inc. and Dex Media) as he [...]

Posted on 23 March 2010 | 4:36 pm

Webinar: Marketo’s Secret Sauce for Demand Generation: How a B2B Marketer Uses the BuyerSphere to Drive Revenue

[ February 26, 2010; 11:00 am to 11:30 am. ] Attend this presentation of a practical case study, and see how Marketo uses BuyerSphere concepts to build awareness, develop trust, drive leads, and increase revenue at every stage of the revenue cycle. Watch Webinar -->> In this presentation you are given a behind-the-scenes look at how their very successful B2B marketing program works. Marketo is the fastest [...]

Posted on 26 January 2010 | 10:48 am