" Ever have an epiphany moment where a simple point or insight takes you to a whole new level of understanding? The BuyerSphere Project is an epiphany smorgashbord of B2B marketers – Uniquely insightful research and recommendations which pave the way to exceptional B2B marketing and sales performance. "

Ben Hanna
Vice President Marketing,
Business.com

Case Studies

Take a look at how we've helped companies like yours succeed in search.

The BuyerSphere

This research examines the buying behavior patterns of marketers by taking a joint qualitative and quantitative approach to studying business buying.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

New Research on B2B Buying: The BuyerSphere

Gord Hotchkiss, CEO Enquiro, discusses the BuyerSphere Project: Understanding B2B Buyer Patterns panel which he moderated at SES San Jose 2009. The Buyersphere Project examined the buying behavior patterns of marketers. Google, Covario, Business.com, Demandbase and Marketo, all sponsored the initiative.

Print EditionPrinted Edition:
Printed copies of The BuyerSphere Project are now available for purchase through Amazon.com

Cost: $39.00

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Pdf EditionDigital Edition:
Download a complete PDF copy of The BuyerSphere Project.
A $29.00 value but we felt that providing a free digital copy was a better idea.

Cost: $29.00 Free

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Sample EditionSample Edition:
Download a brief excerpt from The BuyerSphere Project. Preview the first 25 pages of the book including a table of all the key findings and recommendations.

Cost: Free

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Interested in getting this for your company? Call us for bulk order information: 1.800.277.9997 ext. 209.

Related BuyerSphere Webinars:

Beyond the B2B Buying Funnel - view archived webinar
Mapping the BuyerSphere - view archived webinar
Maximizing Your Online Touch Points - view archived webinar
Using Your Web Assets as a Business Building Platform - view archived webinar
The Rise of the Digital Native - view archived webinar


New Research on B2B Buying
With the project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro’s new primary research takes a fresh look at B2B lead acquisition and management strategy.

Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging.

Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself.


We would like to thank our five research partners that have made this study possible:

You may also be interested in:

The B2B Expert Series of Webinars
To address current questions facing business to business marketers, Enquiro has launched a package of online seminars titled the B2B Expert Series. The webinar series brings together industry researchers, analysts and practitioners and covers topics such as web analytics, sponsored search marketing, and website user experience.
visit b2bexpertseries.com

B2B Survey 2007
This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. Data was collected online in March 2007 and included over 1000 business to business respondents.
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