Derek Gordon’s piece on Siri this week gave concrete proof to what I’ve been saying about the transition of search from a destination to a utility. Consider the example Derek gave of Siri’s functionality: make action-oriented queries into your iPhone like “find me a good French restaurant for two tonight.” Using your iPhone’s location coordinates, it will search Yelp for positive reviews of restaurants in your area, find a reservation for the most popular one via OpenTable and ask if you’d like to confirm a reservation. Once you’ve confirmed the time, Siri will book the reservation for you. [...]

Posted on 18 March 2010 | 5:06 pm

If your company has been delving deeper into social media over the past couple of years, you are most likely using some social media monitoring tools and your analytics to track the progress of your social media campaigns.  I’ve mentioned social media maturity models in previous posts at Marketing Jive, so it is not like social media is a new concept or anything.  Like a lot of the new media in the digital age, there are early adopters and then the folks who are a bit slower to adopt new technologies and avenues for reaching their audience.  In fact,  there are [...]

Posted on 15 March 2010 | 11:56 am

You have a user experience whether you like it or not, and regardless of whether you’re doing anything to optimize it. From the first exposure a potential customer has to your products or services – whether that’s on a billboard, through direct mail, by word of mouth, or on a search engine – you are providing that customer with an experience around your brand. In the age of technology, and for most of the people reading this, you ultimately want people to end up on your website – this is where you can really sell yourself, because you’re not constrained to [...]

Posted on 11 March 2010 | 5:22 pm