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Segmented PPC Campaign drives 20% increase in revenue year over year
Download Case StudyA leading B2B natural resource supplier enlisted Mediative as their Search Engine Marketing (SEM) vendor, with the goal to increase qualified traffic and increase sales.
The Challenge:
A mature account on a limited paid search budget with tight Key Performance Indicators (KPIs) and almost flat growth in the recent past, the client needed to drive more qualified traffic and increase online sales.
The Solution:
Their Mediative account team identified the major product categories and started segmenting the paid search campaigns into tighter ad groups with uniquely written ad copy speaking directly to the products’ audience. Landing pages were reviewed and adjusted, to provide a better user experience and clearer conversion path.
THE RESULTS
- Highest revenue recorded from Paid Search-driven (Pay-Per-Click) online sales ever, a 19.5% increase in revenue year-over-year.
- Conversion rates increased from 2.4% to 3.6%
- Average Cost-Per-Click dropped from $0.80 to $0.74
To learn more about these successes or to see if Mediative can help you grow your business, talk to Tanya Harvey today.
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Tanya Harvey |
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