ENQUIRO - Blitz SEO Campaign Serves Up a #1 Ranking for “Stampede Pancake Breakfast”

Enquiro (www.enquiro.com) holds a charity pancake breakfast every year to raise money for local charities.

THE CHALLENGE
About a week before the event, Enquiro President and CEO, Gord Hotchkiss was walking past Senior Organic Search Marketing Strategist Jody Nimetz's desk and facetiously said, "You have one week to get us ranking number one for pancake breakfast." With the good old days of “roll up your sleeves” SEO seemingly long gone, it appeared to be a long shot at best, especially given the time frame.

THE SOLUTION
Jody took Gord up on the challenge. The next day, he created and uploaded an event page and started collecting “link love” (or stealing it, as Gord Hotchkiss found out when he gave Jody access to his blog!). The page was created on June 26th and uploaded in the late afternoon. The page was indexed in the major search engines the next day. The first rankings in the top 100 were achieved on June 28, and the rankings just took off from there. As of July 3rd, the page was ranking #1 in Google for “stampede pancake breakfast”, even outranking stampedebreakfast.com. It maintained that position, and even ranked #1 in Google for “stampede breakfast 2007” by July 7.

 The event’s publicity, although not heavily dependant on Search, turned out to be a huge success as in previous years. At the pancake breakfast, Enquiro raised over $1,500 for the Kelowna Women’s Shelter. And Jody proved that amazing results can be achieved through targeted, white-hat SEO tactics.