Enquiro Speaks

At Enquiro, we believe research and understanding are key to the success of our Search Engine Marketing solutions; but we also believe that our research should be shared with the Industry as a whole. Marketing is changing, and the balance of power is shifting towards the consumer - who is by and large initiating the marketing conversation.

Consumer-Initiated Marketing has new "best practices," methods, and objectives - and more and more, it is growing beyond just Search.

Want to know more? Come and see some of our presentations, or read up about our past engagements. What's more, maybe your company could benefit from a presentation on the powers of Search, increasing effectiveness in the B2B market space, or how to survive and prosper in this new emerging marketing paradigm. Contact us, we'd love to play a part in your future success.

October 6-8	SMX East Gord Hotchkiss Oct. 7 - Landing Pages & Multivariate Testing Oct. 8 - Advanced Keyword Research Tactics and SEO and Usability	New York, NY
October 1	Online Market World 2008 Bill Barnes	San Francisco, CA
September 25-26	PPC Summit Bill Barnes Sept. 25 (1:05-2:20pm) - Improving Your Quality Score for Better ROI Sept. 26 (4:00-5:15pm) - Effective B2B Marketing with Pay Per Click	Los Angeles, CA
September 12	Internet Marketing Conference Bill Barnes 9:00-9:30am Online Advertising 1:30-2:00pm Search Engine Optimization	Vancouver, B.C.
August 20	Search Engine Strategies 2008 Bill Barnes	San Jose, CA
June 24	Search Marketing Now/comScore Webcast Search as a Strategic Planning Tool Gord Hotchkiss, Enquiro & James Lamberti, comScore	online event
June 18	Search Engine Strategies Toronto Gord Hotchkiss - Search User Behavior How do searchers interact with search engines? New research is constantly revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.	Metro Toronto Convention Centre, South Building
June 18	Search Engine Strategies Toronto Bill Barnes - What's Different About B2B? Tailored Strategies Selling to businesses online may involve longer sales cycles, higher price points, lower search volumes, targeting very particular purchasers, and specific sales-funnel tactics. Panelists present practical examples and research to help you develop appropriate tactics.	Metro Toronto Convention Centre, South Building
June 1 - 3	SIPA (Specialized Information Publishers Association)	Mayflower Hotel, Washington DC
May 27 June 5	keynote address SOHO\|SME Business Conference & Expo	OTTAWA: May 27 CALGARY: June 5
May 18 - 21	Search Insider Summit	South Seas Island Resort - Captiva Island, Florida
April 24	Online ROI Summit '08 East	Boston
April 10	SMX Sydney	Sydney Australia
March 18	SES New York Ad Testing: Research & Findings	New York
March 12	Yahoo! Search Day	Vancouver, BC
February 26, 2008	Santa Clara SMX West	Santa Clara, CA
December 12, 2007	Search Insider Summit View video	Park City, Utah
December 4, 2007	Talking on Personalization and Universal Search, User Behavior, at Pubcon	Las Vegas
November 15-16, 2007	Speaking at SMX Search Ad Testing & Tactics Not all ads convert equally and it's not always obvious why. To maximize the impact of your search advertising, it's important to test different combinations of ads and landing page copy, and evaluate the results. This session explores the various methods and tools available for most efficiently testing and improving your search ads. Search Marketing for B2B Companies Web search is a natural way to reach consumers, but it's also a great way for businesses selling to other businesses to reach customers, even those selling big-ticket items. In this session, search marketers offer tips and tactics for reaching business customers through search engines. Understanding Searcher Needs & Intent Searcher behavior is complex, and if your search marketing campaign doesn't strive to understand and satisfy user needs and intent, it's unlikely to be successful. In this session researchers who have studied searchers present key findings and recommendations for getting into the mind of the searcher.	London
November 7, 2007	Enterprise Search Summit - Good Practices in Search User Interface Design	San Jose
October 14-17, 2007	eMetrics Marketing Optimization Summit	Washingon, DC
October 9-10, 2007	Webtrends Customer Conference	Las Vegas
September 27, 2007	Keynote at the ABM Publisher's Summit	Chicago
September 20-21, 2007	Semphonic XChange Conference	Napa, CA
August 22, 2007	Vertical Track: B2B Tactics Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. Moderator: Gordon Hotchkiss, President & CEO, Enquiro Speakers: Patricia Hursh, President, SmartSearch Marketing; Paul Slack, CEO, WebDex; Karen Breen Vogel, President and CEO, ClearGauge
August 21, 2007	Advertising Track: Ad Testing, Research & Findings Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might want to try yourself. How important are headlines, descriptions and other elements in your control? How do consumers interact with the ads? Speakers: Gord Hotchkiss, President & CEO, Enquiro; Anton E. Konikoff, Founder and CEO, Acronym Media; Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital; Nico Brooks, Director of Search Technology, Atlas
August 20 � 23, 2007	Search Engine Strategies Conference & Expo	San Jose, CA
August 20, 2007	Searcher Track: Personalization, User Data & Search This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space. Moderator: Chris Sherman, Co-Chair, SES San Jose Speakers: Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital; Richard Zwicky, Founder & CEO, Enquisite; Dave Davies, CEO, Beanstalk Search Engine Positioning, Inc.; Gordon Hotchkiss, President & CEO, Enquiro Search Solutions, Inc.	San Jose, CA
August 20, 2007	Searcher Track: Searcher Behavior Research Update How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider. Speakers: James M. Lamberti, SVP, comScore Networks; Pavan Lee, Microsoft; Oliver Deighton, Google; Gordon Hotchkiss, President & CEO, Enquiro Search Solutions, Inc.
June 12-13, 2007	Search Engine Strategies*	Toronto, Ontario
June 5-6, 2007	SMX Search Marketing Expo*	Seattle, Washington
May 25-26, 2007	Search Engine Strategies	Xiamen, China
May 7-9, 2007	SearchInsider Summit	Bonita Springs, Florida
April 10-13, 2007	Search Engine Strategies	New York, New York
March 14, 2007	Omniture User Summit	Salt Lake City, Utah
Febuary 28, 2007	Yahoo Excellent! Series	Sunnyvale, California
January 25, 2007	Microsoft adChamps Summit	Seattle, Washington
December 5, 2006	Search Engine Strategies	Chicago, Illinois
November 16, 2006	WebmasterWorld PubCon	Las Vegas, Nevada
October 19, 2006	Web Guild Conference	Santa Clara California
May 31, 2006	Infopresse Conference	Montréal, Québec
May 8, 2006	ACCM Catalog Conference	Chicago, Illinois
Apr 25, 2006	Search Engine Strategies	Toronto Ontario
Apr 12, 2006	Denver Business Association	Denver, Colorado
Apr 18, 2006	WebmasterWorld PubCon	Boston, Massachusetts
March 27, 2006	OMMA West	Hollywood, California
March 29, 2006	Omniture User Summit	Park City, Utah
Febuary 28, 2006	Search Engine Strategies	New York, New York
December 6, 2005	Search Engine Strategies	Chicago, Illinois
November 24, 2005	marketingSherpa B to B Summit	San Francisco, California
November 8, 2005	Ad-tech	New York, New York
October 24, 2005	marketingSherpa B to B Summit	Boston, Massachusetts
October 15, 2005	DMA Conference and Exhibition	Atlanta, Georgia
September 28, 2005	OMMA East	New York, New York
August 10, 2005	Search Engine Strategies	San Jose, California
Junuary 24, 2005	Google National Sales Conference	Scottsdale, Arizona
Junuary 6, 2005	Search Engine Strategies	London, England
May 24, 2005	ACCM Catalog Conference	Orlando, Florida
May 5, 2005	Search Engine Strategies	Toronto, Ontario
April 26, 2005	Ad-Tech	San Francisco, California
March 1, 2005	Search Engine Strategies	New York, New York