Our original research study on search interaction used eye tracking technology to quantify what user interactions with the Google search results page looked like. The results were the "Golden Triangle" image which has been discussed extensively.
Google's Golden Triangle Defined
The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page.
The impact of the Google "Golden Triangle" has been discussed worldwide. For many readers, it confirmed what they already intuitively knew. Others found the intensity and concentration of the scan patterns surprising. Our original research found that if your listing is not in the Golden Triangle, your odds of being seen by a searcher are dramatically reduced.
Enquiro first discussed the Golden Triangle at Search Engine Strategies New York in the Spring of 2005. Although we had been doing research on how people use search engines, the discovery of the Golden Triangle was the first time we had findings with such visual impact. Here is a sample of our original eye tracking study discussing the Golden Triangle of Search.
Who: Enquiro Search Solutions Inc.
What: Google Golden Triangle
Where: Google Search Engine Results Page
When: 2005 eye tracking research study from Enquiro
Why: Enquiro coined the phrase Golden Triangle based on eye fixations of the search engine results page in Google.
The scope of the original study was restricted to Google,that left one big question: What about the other engines? To find out more, or to purchase the original studies visit our original eye tracking reports .
Google's Golden Triangle
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enquiro research
