Why Enquiro

At Enquiro we bring to you a value proposition.

Your question to us should be; Why Enquiro? What do you do that's different from everyone else?

And our question back to you is: Tell us first what you want to accomplish. What are your business goals? And how does digital marketing, and more specifically, search, factor into your success in reaching them?

The value we provide depends on the value you seek.  We're not the best fit for everyone looking at search as a marketing channel. We say no to a lot of potential business, because we don't think it represents the best opportunity for us to provide value.

Let me give you one example of how we strive to provide remarkable value.

We made the decision to develop core expertise in B2B markets because we felt that there was an opportunity to deliver substantially more value by understanding more about the market itself. Complex B2B purchases represent the ultimate marketing challenge. They're long, research intensive and involve a number of people. Also, there is relatively little understanding about the dynamics of organizational buying behavior.

We felt that B2B marketers could become substantially more effective if they had a better understanding of how businesses made the decision to buy in the new digital marketplace. When do they use search? Who makes the initial contact with the vendor? What influences the buyer to pick one vendor over another? How do online and offline factors impact buying decisions? As with much of our research, we didn't find ready answers to our questions, so we set out to answer them ourselves.

In 2004, and again in 2007, we did an online survey with thousands of B2B buyers to try to get the answers to these questions. If you're in the B2B marketplace, you've seen the results quoted everywhere.  But we didn't stop there.

In 2008, we felt there was still a huge gap in understanding how B2B buying decisions are made. As much as we tried to map behavior against accepted models, there were several areas where the real world didn't seem to fit with the ideal one. So we launched the BuyerSphere Project, a massive research undertaking designed to help us truly understand what was happening out there. The result was a paradigm shift of significant magnitude, shared in a series of webinars, 5 whitepapers and a 200 page book. Ben Hanna, Senior VP of Marketing at Business.com summed it up:

"Ever have an epiphany moment where a simple point or insight takes you to a whole new level of understanding? The B2B BuyerSphere Book is an epiphany smorgasbord for B2B marketers - uniquely insightful research and recommendations which pave the way to exceptional B2B marketing and sales performance."

The Buyersphere was a major investment of time, money and resources for Enquiro. We did it because we wanted to help our clients better understand the digital marketplace. And it's worked. The findings of the BuyerSphere are currently being imbedded in our approach to search, the conversations we're having with clients and our future growth strategies. It's forcing us to keep pushing the envelope, both of what we can do internally, but also what our clients have to do at their end. Increasingly, a big part of our job is helping our clients understand what the potential of the digital marketplace is and to move there before their competition does.

The BuyerSphere is a great example of where we believe you'll find the value in a partnership with Enquiro. We will continue to devote resources to answering questions and providing new insight. We will do our best to translate that insight into measurable returns for you. And we will challenge you to live up to your full online potential.

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