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We're Not Generating Enough Qualified Leads

In the B2B landscape, the increasingly complex nature of today's products and solutions means you typically don't have the luxury of generating direct sales through a single contact with your potential customer. Prospects want to talk to you directly to design and customize a solution that suits them, so generating qualified leads becomes the holy grail of your marketing initiatives.

Research shows that over 93% of business people considering an upcoming purchase say they'd use the internet to research that purchase, so you already know that your web site needs to play a big part in reaching those people that are looking for what you offer. Unfortunately, you're also convinced that your web site isn't reaching all of those people, or isn't turning them into leads. The people you report to are noticing the situation. Do any of these sound familiar?


  • We're thinking of getting into search marketing because our traditional means of advertising (trade shows, magazines, etc.) isn't creating enough leads anymore, and our competitors are already in the online space
  • Our sales department says the leads our web site is generating are "no good", therefore they're not bothering to follow up on them
  • We've spent money on search marketing initiatives and we're getting a lot of traffic but none of them are turning into qualified leads.
  • I'm sure the web site is generating more qualified leads for the sales department than our marketing department is getting credit for
  • We've got aggressive new sales targets and I'm under pressure to generate more leads to keep up with those targets

 
As the online marketing landscape becomes increasingly fragmented, with so many means by which you can attract qualified potential customers to your site, and increasing accountability requirements, how do you know where to start in order to fix the situation?

If you're looking for a way to

  • Increase traffic to your web site from visitors that fall within your target customer profile
  • Better explain your complex products/solutions on the site in order to more effectively qualify the leads that do get sent to your sales department
  • Make sure the personnel resources available to you for web site marketing (creative team, IT team web marketing specialists) are used as effectively as possible so you don't lose them
  • Audit your existing web site, to find out ways you can increase its conversion performance
  • Monitor the activity on your web site to be able to correlate the traffic generated by your various marketing campaigns to the number of qualified leads and $ sales (on or offline)

 
Enquiro can make it happen.

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