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Our Costs Are Too High

In this day and age of increasing costs and increasing accountability, almost everyone is looking for a way to wring the most they can out of every marketing dollar. Especially if you're personally responsible for reporting on the results that the dollars you spend are generating for your company.

Whether you're the CFO or CEO that has to report on company costs to your shareholders (which can affect share price), or if you're a marketing manager that has to report on the ROI your department is generating (and prove your case to maintain or apply for more marketing budget), one or more of the following questions has most likely already crossed your mind. Do any of them sound like you?

  • We've been spending money on building our in house resources/outsourcing search marketing, but we're not seeing any improvement in traffic numbers or lead generating web site activity
  • We are spending more money now to get the same number of visitors from the search engines as we did before
  • We're not getting the same ROI on our PPC campaigns in terms of generating leads and sales as we were before
  • I'm under pressure to cut marketing costs for the company and lower our cost per acquisition, but not sure how else I can improve the effectiveness of our spending with online marketing
  • We've exceeded our target costs per visitor

 
With technology ever more able to accurately track ROI from online marketing campaigns, more so than was ever possible with traditional offline campaigns, accountability for what you're responsible for is the norm. The people you answer to are not just asking for it, they expect it. Period.

If you're looking for a way to:

  • Make sure that the money you're spending online is only targeting the potential customers that are most likely to buy from you
  • Qualify potential customers as much as possible through the web site, to avoid wasted spending on sales personnel talking to unqualified buyers
  • Audit your various existing online marketing campaigns, to find out all the ways you could improve their performance to cut costs
  • Monitor the activity on your web site to be able to correlate the money you spend on your various marketing campaigns to the value that each provides in terms of leads and sales (on or offline)
  • Ensure that the money you've spent on building up your in house personnel (web marketing consultants, creative team, IT team) is used most effectively

 
Enquiro can make it happen.

Learn more about our pay-per-clcik advertising.

Contact us now to find out how Enquiro can help you Succeed in Search.

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