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What about B2C?

We often get asked about the differences between B2B and B2C marketing.

Let's take a look at some of the main differences between B2B and B2C when it comes to search engine marketing. Our client work, and dedicated studies on buying behavior, point to these main differences:

  • B2B purchases will often have longer sales cycles and be more complex
  • Business-to-business buying is about mitigating risk
  • Several people are involved in the B2B buying decision, and each are looking for different things from the vendor
  • There will be multiple online and offline touchpoints with prospects
  • B2B sites often have lower traffic, but the size of the purchase can be very large
  • It’s about building a relationship and nurturing it over time

Just as we have studied the intricacies of B2B buying, Mediative’s research-based methodology has been applied to the large B2C accounts we manage in retail, education and insurance industries. For any given industry, it is vital to understand the buying processes, competitive landscape, and online user behavior. It is this approach, coupled with over a decade of experience in the search industry, which allows us to deliver first-class services in SEO, PPC and usability.