Enquiro Speaks
At
Enquiro, we believe research and understanding are key to the
success of our Search Engine Marketing solutions; but we also
believe that our research should be shared with the Industry
as a whole. Marketing is changing, and the balance of power
is shifting towards the consumer - who is by and large initiating
the marketing conversation.
Consumer-Initiated
Marketing has new "best practices," methods, and objectives
- and more and more, it is growing beyond just Search.
Next Event:: Search
Engine Strategies, San Jose, CA
The BuyerSphere Project (B2B Track) - Gord
Hotchkiss and the rest of the BuyerSphere sponsors will review
findings that represents a major step forward in understanding
B2B buying behavior and the influence on online marketing strategies.
Want to know more? Come
and see some of our presentations, or read up about our past
engagements. What's more, maybe your company could benefit from
a presentation on the powers of Search, increasing effectiveness
in the B2B market space, or how to survive and prosper in this
new emerging marketing paradigm. Contact
us, we'd love to play a part in your future success.
| Nov. 4-5 |
 |
PPC
Summit - Chicago
Bill Barnes |
Chicago, IL |
| Sept. 23-24 |
|
PPC
Summit - Los Angeles
Bill Barnes |
Los Angeles, CA |
| Sept. 13 - 15 |
 |
Capterra
Conference
Gord Hotchkiss |
Washington, DC |
| Aug. 10-14 |
|
Search
Engine Strategies (SES) Conference
Gord Hotchkiss
Wednesday, August 12 4:00pm
The panel, lead by Gord Hotchkiss and including Business.com,
Google, Marketo, Demandbase and Covario, will review the
research from over 100 face-to-face interviews, hundreds
of eye tracking sessions and over 3,000 survey responses
in total. The project represents a major step forward
in understanding B2B buyer patterns and the part online
marketing can play in influencing them.
Event
Agenda
|
San Jose, CA |
| May 31-June 2 |
|
SIPA
(Specialized Information Publishers Association)
Bill Barnes |
Mayflower Hotel, Washington
DC |
| May 17-19 |
|
Media
Relations Summit
Bill Barnes |
New York, NY |
| May 13-14 |
|
PPC
Summit - New York
Bill Barnes |
New York, NY |
| May 6-9 |
|
Search
Insider Summit
Gord Hotchkiss |
Captiva Island, FL |
| April 22-23 |
|
PPC
Summit - Chicago
Bill Barnes |
Chicago, IL |
| May 17-19 |
|
Media Relations
Summit 2009
Bill Barnes
Using Google Ad Words and Other Google Tools for
PR
|
New York, NY |
| February 26,
2009 |
|
Canadian
Information Processing Society
Networking Event
Andrew Spoeth
|
Kamloops, B.C. |
| February 10-12, 2009 |
|
SMX
West
Gord Hotchkiss
Day
2
Landing Pages and Multivariate Testing
Advanced Landing Page Strategies
Just Behave, A Look at Searcher Behavior
Day
3
SEO & Usability
Advanced Keyword Research Tactics
|
Santa Clara, CA |
| February 4-5, 2009 |
|
Inflection
Point '09
Feb. 5 @ 8:15-9:00 PST
Where did the B2B Funnel go?
Marketers are constantly in search of a funnel, and B2B
marketers are no exception. Based on an extensive research
project conducted by Enquiro and cosponsored by Covario
and Google, amongst others, it appears the marketing funnel
may be a myth. Or, at the very least, it’s not a
one size fits all funnel. Get the first public look at
these surprising research findings, straight from the
B2B marketplace. |
San Diego, CA |
| December 3-6,
2008 |
|
Search
Insider Summit
Gord Hotchkiss |
Park City, UT |
| October 6-8,
2008 |
|
SMX
East
Gord Hotchkiss
Landing Pages & Multivariate Testing
Advanced Keyword Research Tactics
and SEO and Usability |
New York, NY |
| October 1,
2008 |
|
Online
Market World 2008
Bill Barnes |
San Francisco, CA |
| September 25-26,
2008 |
|
PPC
Summit
Bill Barnes
Improving Your Quality Score for Better ROI
Effective B2B Marketing with Pay Per Click |
Los Angeles, CA |
| September 12,
2008 |
|
Internet
Marketing Conference
Bill Barnes
Online Advertising
Search Engine Optimization |
Vancouver, B.C. |
| August 20,
2008 |
|
Search
Engine Strategies 2008
Bill Barnes |
San Jose, CA |
| June 24,
2008 |
|
Search
Marketing Now/comScore Webcast
Search as a Strategic Planning Tool
Gord Hotchkiss, Enquiro & James Lamberti, comScore |
online event |
| June
18, 2008 |
|
Search
Engine Strategies Toronto
Gord Hotchkiss - Search User Behavior
How do searchers interact with search
engines? New research is constantly revealing how searchers
act. This session explores the latest studies and findings
to provide tips and tactics for search marketers to consider.
|
Metro Toronto Convention
Centre, South Building |
| June
18, 2008 |
|
Search
Engine Strategies Toronto
Bill Barnes - What's Different About B2B?
Tailored Strategies
Selling to businesses online may involve longer sales
cycles, higher price points, lower search volumes, targeting
very particular purchasers, and specific sales-funnel
tactics. Panelists present practical examples and research
to help you develop appropriate tactics. |
Metro Toronto Convention
Centre, South Building |
| June
1 - 3, 2008 |
|
SIPA
(Specialized Information Publishers Association) |
Mayflower Hotel, Washington
DC |
May 27
June 5, 2008 |
|
keynote
address
SOHO|SME Business Conference & Expo |
OTTAWA:
May 27
CALGARY:
June 5
|
| May 18
- 21, 2008 |
|
Search
Insider Summit |
South Seas Island Resort
- Captiva Island, Florida |
| April
24, 2008 |
|
Online
ROI Summit '08 East |
Boston |
| April
10, 2008 |
|
SMX
Sydney |
Sydney Australia |
| March
18, 2008
|
|
SES
New York
Ad Testing: Research & Findings |
New York |
| March
12, 2008 |
|
Yahoo!
Search Day |
Vancouver, BC |
| February
26, 2008 |
|
Santa
Clara SMX West
 |
Santa Clara, CA |
| December
12, 2007 |
|
Search
Insider Summit
View
video
|
Park City, Utah |
| December
4, 2007 |
|
Talking
on Personalization and Universal Search, User Behavior,
at Pubcon |
Las Vegas |
| November
15-16, 2007 |
|
Speaking
at SMX
Search Ad Testing & Tactics
Not all ads convert equally and it's not always obvious
why. To maximize the impact of your search advertising,
it's important to test different combinations of ads and
landing page copy, and evaluate the results. This session
explores the various methods and tools available for most
efficiently testing and improving your search ads.
Search Marketing for B2B Companies
Web search is a natural way to reach consumers, but it's
also a great way for businesses selling to other businesses
to reach customers, even those selling big-ticket items.
In this session, search marketers offer tips and tactics
for reaching business customers through search engines.
Understanding Searcher Needs & Intent
Searcher behavior is complex, and if your search marketing
campaign doesn't strive to understand and satisfy user
needs and intent, it's unlikely to be successful. In this
session researchers who have studied searchers present
key findings and recommendations for getting into the
mind of the searcher. |
London |
| November
7, 2007 |
|
Enterprise Search Summit - Good Practices in Search
User Interface Design |
San Jose |
| October
14-17, 2007 |
 |
eMetrics Marketing Optimization Summit |
Washingon, DC |
| October
9-10, 2007 |
|
Webtrends Customer Conference |
Las Vegas |
| September
27, 2007 |
|
Keynote at the ABM
Publisher's Summit |
Chicago |
| September
20-21, 2007 |
|
Semphonic XChange Conference |
Napa, CA |
| August
22, 2007 |
|
Vertical Track: B2B Tactics
Forget consumers. You want only the business-to-business
audience! This session explores options and issues in targeting
B2B.
Moderator: Gordon Hotchkiss, President & CEO, Enquiro
Speakers: Patricia Hursh, President, SmartSearch Marketing;
Paul Slack, CEO, WebDex; Karen Breen Vogel, President
and CEO, ClearGauge |
|
| August
21, 2007 |
|
Advertising Track: Ad Testing,
Research & Findings
Have you been doing deep testing of your ad campaigns? Fear
not -- the panel in this session has and will be sharing
tips you might want to try yourself. How important are headlines,
descriptions and other elements in your control? How do
consumers interact with the ads?
Speakers: Gord Hotchkiss, President & CEO, Enquiro;
Anton E. Konikoff, Founder and CEO, Acronym Media; Jonathan
Mendez, Founder & Chief Strategy Officer, OTTO Digital;
Nico Brooks, Director of Search Technology, Atlas |
|
| August
20 – 23, 2007 |
|
Search Engine Strategies
Conference & Expo
|
San Jose, CA |
| August
20, 2007 |
|
Searcher Track: Personalization,
User Data & Search
This year, Google made its personalized search service much
more the default for many users. Other search engines have
user data that could be used to reshape search results.
This session looks at existing and possible moves in the
space.
Moderator: Chris Sherman, Co-Chair, SES San Jose
Speakers: Jonathan Mendez, Founder & Chief Strategy
Officer, OTTO Digital; Richard Zwicky, Founder & CEO,
Enquisite; Dave Davies, CEO, Beanstalk Search Engine Positioning,
Inc.; Gordon Hotchkiss, President & CEO, Enquiro Search
Solutions, Inc. |
San Jose, CA |
| August
20, 2007 |
|
Searcher Track: Searcher
Behavior Research Update
How do searchers interact with search engines? New research
is constantly coming out revealing how searchers act. This
session explores the latest studies and findings to provide
tips and tactics for search marketers to consider.
Speakers: James M. Lamberti, SVP, comScore Networks; Pavan
Lee, Microsoft; Oliver Deighton, Google; Gordon Hotchkiss,
President & CEO, Enquiro Search Solutions, Inc. |
|
| June 12-13, 2007 |
|
Search
Engine Strategies* |
Toronto, Ontario |
| June 5-6, 2007 |
|
SMX
Search Marketing Expo* |
Seattle, Washington |
| May 25-26, 2007
|
|
Search
Engine Strategies |
Xiamen, China |
| May 7-9, 2007 |
|
SearchInsider
Summit |
Bonita Springs, Florida |
| April 10-13, 2007
|
|
Search
Engine Strategies |
New York, New York |
| March 14, 2007 |
|
Omniture
User Summit |
Salt Lake City, Utah |
|
Febuary 28, 2007 |
|
Yahoo
Excellent! Series |
Sunnyvale, California |
|
January 25, 2007 |
|
Microsoft
adChamps Summit |
Seattle, Washington |
|
December 5, 2006 |
|
Search
Engine Strategies |
Chicago, Illinois |
|
November 16, 2006 |
|
WebmasterWorld
PubCon |
Las Vegas, Nevada |
|
October 19, 2006 |
|
Web
Guild Conference |
Santa Clara California |
|
May 31, 2006 |
|
Infopresse
Conference |
Montréal, Québec |
|
May 8, 2006 |
|
ACCM
Catalog Conference |
Chicago, Illinois |
|
Apr 25, 2006 |
|
Search
Engine Strategies |
Toronto Ontario |
|
Apr 12, 2006 |
|
Denver
Business Association |
Denver, Colorado |
|
Apr 18, 2006 |
|
WebmasterWorld
PubCon |
Boston, Massachusetts |
|
March 27, 2006 |
|
OMMA
West |
Hollywood, California |
|
March 29, 2006 |
|
Omniture
User Summit |
Park City, Utah |
|
Febuary 28, 2006 |
|
Search
Engine Strategies |
New York, New York |
|
December 6, 2005 |
|
Search
Engine Strategies |
Chicago, Illinois |
|
November 24, 2005 |
|
marketingSherpa
B to B Summit |
San Francisco, California |
|
November 8, 2005 |
|
Ad-tech |
New York, New York |
| October
24, 2005 |
|
marketingSherpa
B to B Summit |
Boston, Massachusetts |
| October
15, 2005 |
|
DMA
Conference and Exhibition |
Atlanta, Georgia |
| September
28, 2005 |
|
OMMA
East |
New York, New York |
|
August 10, 2005 |
|
Search
Engine Strategies |
San Jose, California |
|
Junuary 24, 2005 |
|
Google
National Sales Conference |
Scottsdale, Arizona |
|
Junuary 6, 2005 |
|
Search
Engine Strategies |
London, England |
|
May 24, 2005 |
|
ACCM
Catalog Conference |
Orlando, Florida |
|
May 5, 2005 |
|
Search
Engine Strategies |
Toronto, Ontario |
|
April 26, 2005 |
|
Ad-Tech |
San Francisco, California |
|
March 1, 2005 |
|
Search
Engine Strategies |
New York, New York |
|
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