Letter from Gord Hotchkiss

In the first eight years of Enquiro's existence, we've learned a tremendous amount about organizational culture and relationships with our clients. We've been fortunate to assemble a tremendous group of people and we’re constantly looking for ways to ensure that we provide more value to our customers. As anyone can attest to, the road to becoming a truly exceptional company is not always a smooth one. Our path has certainly had its ups and downs, but we found that our most valuable discoveries have come from some of the roughest patches in the road. We also know that the same will continue to be true in the future, and that online marketing in general, and search in particular, have any incredibly exciting future ahead.

At Enquiro, we spent a lot of time thinking about the future. In fact, we make it a practice to regularly get together and envision what the future of online marketing might be and our particular role is that. Our expectations for online marketing are extraordinarily high, and our goals for Enquiro are no less so. It is our belief that the marketing rulebook will be completely rewritten in the next decade and we fully intend to have an integral role in rewriting it. The act of searching online has become the embodiment of empowerment for customers and it has completely changed the way marketing is done. This will have far-reaching implications for every advertiser on the planet; some will get it, some will get it, but too late, and some will never get it at all. We want to align ourselves squarely with the first group.

Another extraordinarily exciting thing for us has been our ability to provide more insight in how people use search. This has enabled us to create some wonderful relationships with key people in each of the major engines. For us, this is one of the most rewarding aspects of our day-to-day work. It gets down to the very touch point between a person looking for information and the ability of the Internet to provide that information. We have referred to it in the past as the powerful connection between intent and content, and it's the essence of search. As simple as that connection is, there are worlds of complexity in the mindset of the person launching the search and the vast amounts of data that may be relevant to that search. To us, understanding all the dimensions of that touch point and how it can be used to create strong and lasting relationships with customers is a fascinating challenge. The answers don't come easily and they don't come quickly, and there is still so much to learn. Our society has changed a tremendous amount in the past decade, due to the advent of the Internet, and we've only just begun down the path.

If you choose to work with Enquiro, know that you choose to work with a company with a tremendous amount of curiosity. We are passionate about understanding how connections between vendors and customers happen online. We are passionate about helping our clients understand and leverage that to the fullest extent. But most of all, we are passionate about assembling a group of exceptional people, giving them every opportunity to grow, and finding the most effective way to link our team with yours. That, in a nutshell, is Enquiro.

A sincere thank you for considering us!

Gord Hotchkiss
President and CEO