HERE'S A LITTLE ABOUT THE ENQUIRO TEAM

Gord Hotchkiss

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.  See My Top 10 Music List!

Bill Barnes

Bill Barnes has been in the marketing, advertising and promotion industry for 20 years. He began his career in radio as an announcer, was a Clio award-winning producer and held a senior management position. He has extensive experience in hiring, managing and motivating a team of professionals. Since 1997 he has focused on Sales & Marketing, developing and negotiating high level, innovative sales and marketing packages for local, national and international companies. Most recently Bill has over-seen the explosive sales growth of Enquiro.

Barb Newman

Barb joined Enquiro in January 2004 bringing with her sixteen years of experience in systems integration, covering all phases of project delivery and the application development life cycle. Barb is responsible for all Enquiro operations including client services, sales, human resources, finance and administration. Barb manages resources and reporting on progress, timelines and milestones to ensure on-time and on-budget documents. Barb has combined formal training and practical experience in all aspects of Project Management Methodologies with her acquired knowledge about the search engine marketing industry. Her experience at Enquiro, along with her team leadership, communication and client relations skills make her a driving force behind Enquiro's continued success. She has a strong background in systems analysis and design as well as software release management. These capabilities all led her to become a key part of Enquiro's development team for the delivery of our Search Engine Intelligence Reports tool as well as our proprietary Keyword Analysis tool.   See My Top 10 Music List!

Amanda Lock

Amanda joined the Enquiro team in the Summer of 2007. She has been a part of the search marketing industry since 2002. After graduating with a Marketing Management Diploma in Technology from BCIT, she has specialized in SEO techniques and best practices. She enjoys the challenge of working on all aspects of a Search Engine Marketing project. Amanda has also enjoyed the opportunity of presenting Internet Marketing topics to attendees of UBC, SFU, and BCIT.

Andrew Spoeth

Andrew’s background spans masters level degrees in physics and music education, and experience in marketing and corporate training. He studied and worked in Europe for nearly 10 years where he designed and delivered business coaching. He also currently teaches marketing at Okanagan College and the Centre for Arts and Technology Okanagan. As an early adopter and enthusiastic user of high-tech tools, Andrew enjoys the challenge of linking technology to business goals and consumer benefits. See My Top 10 Music List!

Biggi Weischedel

Biggi joined the Enquiro team in September 2007, bringing with her experience in online marketing, web analytics and marketing strategy. After many years in the academic world, most recently finishing her Ph.D. in Marketing and teaching in New Zealand and China, she spent time working on freelance projects in marketing strategy and online marketing as well as training for long distance triathlons. While continuing to be an active triathlete and representing Canada at international triathlon events, Biggi will support the Enquiro team by bringing her extensive experience in marketing, online marketing and research to the Research and Client Services departments.

Cherise Myers

Cherise has been a Search Marketing Strategist with Enquiro for over two years, building on five years of IT project management experience and a diploma in Web Design. As a Team Lead / Account Director, Cherise is responsible for managing a team of experienced Search Strategists as they deliver cutting edge online marketing strategies. It is also her role to ensure that maximum value is delivered through a positive client experience.  See My Top 10 Music List!

Chris Davies - B.Sc - Search Marketing Strategist

Chris brings a Bachelors Degree in Science and extensive experience in small business management to the Enquiro team. His client-focused approach enables him to listen carefully to client needs before proposing the right Search Engine Marketing strategy. Chris also brings a dedicated focus to Client Services and his combination of education and experience enable him to rapidly identify key issues and create solutions.

One of Enquiro's core philosophies — building "real" ROI and conversion rates — allows Chris to conduct pay-per-click management that is always be measurable, targeted, and results in a positive return.

Chris Pinkerton - Account Manager

Chris joined the Account Management team at Enquiro in 2007. He brings with him over seven years experience in account management, working with both multi-channel distribution, and emerging markets. His diploma in Business Administration, and applied knowledge, enables him to provide valuable and result-oriented solutions for clients. Chris has strategic insight into lead generation, buying cycles, targeted marketing tactics, and brand building. Chris is excited about the dynamic shift to online marketing strategies and the opportunity to help companies embrace and prosper during this change.

Denise Herrington - Executive Assistant

Denise joined the Enquiro team in the fall of 2007. Coming from the corporate level in the Communications Industry, Denise brings many years of experience as both an Administrative and Executive Assistant. She is an expert with organization and   is   accustomed to achieving results in environments with competing demands and always ready for new challenges. She will work closely with our Management and Directors in their pursuit of valued growth for both Enquiro and our customers. See My Top 10 Music List!

Douglas Moore, BA

Doug joined Enquiro with a focus on developing a dashboard on operations, improving project costing objectives of the company and providing guidance and assistance in financial policy and procedures. Continual upgrading of systems, timing of reports and budget revisions are proving to be integral to Enquiro’s performance. See My Top 10 Music List!

Jason is a team lead overseeing one of the search engine marketing teams at Enquiro and has been with the company since 1999. His responsibilities include administrating the day-to-day operations of the team, creating search strategies and facilitating all aspects of the client experience with Enquiro. Jason keeps on top of the latest developments in the search engine marketing industry. He attends conferences such as Search Engine Strategies. And he contributes to training and coaching throughout the company. See My Top 10 Music List!

Jody Nimetz, MCP, MCSE

Jody joined the Enquiro team in 2004, having seven years of customer service and commercial sales experience. He has a diploma in Business Administration with a major in Marketing and minor in Management. Jody has also received his MCSE and MCP designations. As part of the Client Services team, he works with clients to meet their search engine marketing optimization needs, specializing in providing consultation for and management of organic search campaigns. Jody has written numerous articles on search engine marketing and continues to emerge as a leader in developing organic search strategies. See My Top 10 Music List!

Karen Holmes - Search Marketing Strategist

Karen joined our Enquiro team in 2004 and brings with her over 15 years of business experience from both corporate and hospitality based industries. Karen's work in Client Services at Enquiro is focused on Sponsored Campaign Management and the measurement of success metrics for both Sponsored and Organic campaigns. See My Top 10 Music List!

Kyle Grant

Kyle has a Bachelors Degree in Business Administration, majoring in Marketing and International Business. Kyle has several years experience working with both traditional and online marketing channels through his work for both for profit and not-for-profit organizations. He has a wealth of experience designing and managing behaviorally targeted local campaigns to massive, international e-retail campaigns. At the core of every strategy is an understanding of the unique target customer. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market but to speak to them with the right language. Kyle is also a student pilot and applies the same thoroughness and critical analysis to his sponsored management strategies that keeps him safe in the air.

Manoj Jasra

Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight on the Search Marketing and Analytics industry; it is also one of the top read web analytics blogs. You can frequently find his writing at popular marketing publications such as Web Pro News, Search Engine Guide, Search Engine Land, Search Newz and the Web Analytics Association. See My Top 10 Music List!

Petra Leinemann

Petra has been in the search marketing industry since 1998 and with Enquiro since early 2000. Her analytical nature, and experience in desktop publishing, graphic and web design, led to her first position as organic search strategist where she learned the technical and tactical side of search marketing. As our industry evolved beyond the tactical, Petra was able more effectively use her background in science and math...applying basic human behaviour, psychology and traditional marketing concepts to the broadening online space. Over the years, Petra has developed an in-depth understanding of the critical issues that companies doing business online have. She oversees the account management department with a client-centric, "big picture" approach, ensuring that Enquiro solutions are directly aligned with customers' key business objectives. See My Top 10 Music List!

Rick Tobin, BA, B.Sc, BDip

Rick has over 7 years experience as a technical writer and promotional copywriter for a variety of industries. He brings to our clients a unique perspective on target marketing and audience specific messaging; using his exceptional marketing talents and business acumen to generate leading-edge sponsored and organic strategies. Rick currently holds a BA and B. Sc - and is actively pursuing an MBA. His broad ranged capacity is currently focused on producing ever increasing returns for each of our client's sponsored campaigns. See My Top 10 Music List!

Rich Deakin - Usability Researcher

Rich Deakin joined the Enquiro Research Team as Usability Researcher during late 2007. He brings a wealth of experience in the area of business administration, operational management and business process design. His commitment to systems thinking ensures highly effective business operations, and strong client service competency. Rich is a seeker of best practice in his work, constantly looking for efficient ways of doing business. With breadth and depth of project management skills, he aims to underpin the Research Team as we grow our knowledge base and develop our portfolio of client services. See My Top 10 Music List!

Tracy Nimetz

Tracy joined the Enquiro team in 2002 with an extensive background of experience in all aspects of web and graphic design which we quickly parlayed into leading the development of our corporate websites, intranets, and print designs.

Over the years, Tracy has succeeded in a variety of roles with Enquiro, always focused on providing the best solution for each and every client while building up the core “team” philosophies.. Her dedication to fostering the group vibrancy, corporate rocks, and strengths of the team made Tracy the most obvious choice to transition into a needed human resource management role coinciding directly with Enquiro’s growth. With Tracy at the helm, job satisfaction and enrichment are synonymous at Enquiro, and our team environment has emerged as a melting pot for unique and innovative client focused solutions. See My Top 10 Music List!

Zach Diebert - Multimedia Specialist

Zach joined the Enquiro team in late 2007. He has extensive experience in all aspects of graphic design, web design and print design. Owning his own design company gave Zach the skills needed to complete multiple tasks while maintaining a skilled eye on detail. Zach also offers many other related skills to Enquiro’s clients , including photography, print marketing, branded packaging, and digital music making. With over eleven years of experience in digital design and customer service, Zach possesses the skills to turn ideas into bold, rich and dynamic strategies for any marketing project. See My Top 10 Music List!