Here's a Little About the Enquiro Team

Gord Hotchkiss

In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.  See My Top 10 Music List!

Bill Barnes

Bill Barnes has been in the marketing, advertising and promotion industry for 20 years. He began his career in radio as an announcer, was a Clio award-winning producer and held a senior management position. He has extensive experience in hiring, managing and motivating a team of professionals. Since 1997 he has focused on Sales & Marketing, developing and negotiating high level, innovative sales and marketing packages for local, national and international companies. Most recently Bill has over-seen the explosive sales growth of Enquiro.

Barb Newman

Barb is responsible for all Enquiro operations including the search marketing and research business units, human resources, finance and administration. Barb manages resources and reporting on progress, timelines and milestones to ensure on-time and on-budget documents. Barb has combined formal training and practical experience in all aspects of Project Management Methodologies with her acquired knowledge about the search engine marketing industry. Her experience at Enquiro, along with her team leadership, communication and client relations skills make her a driving force behind Enquiro's continued success.  See My Top 10 Music List!

Amanda Lock

Amanda leads some of the top accounts at Enquiro and works hard to deliver the best results possible. Always looking to please the client, Amanda dedicates her time to strategic analysis and the development of creative ad campaigns. Her knowledge of pay-per-click advertising and industry experience will continue to exemplify strong results in current campaigns and will assist the Search Marketing Team to excellence in future campaigns. Amanda enjoys sharing her knowledge in SEO with clients and has even presented lectures on internet marketing topics to attendees of UBC, SFU, and BCIT.

Andrew Spoeth

Andrew's background spans masters level degrees in physics and music education, and experience in marketing and corporate training. He studied and worked in Europe for nearly 10 years where he designed and delivered business coaching. He also currently teaches marketing at Okanagan College and the Centre for Arts and Technology Okanagan. As an early adopter and enthusiastic user of high-tech tools, Andrew enjoys the challenge of linking technology to business goals and consumer benefits. See My Top 10 Music List!

Angie Dzwonkiewicz

Angie brings forth a background knowledge and expertise in email marketing and community relations with skills in reporting and analysis, building strong operating mechanisms and process management. Angie is excited to be a part of a significant and dynamic organization within the search marketing industry. See My Top 10 Music List!

Cherise Myers

Cherise joined Enquiro in January of 2005 with a strong background in IT Project Management, Client Service and Web Design. After 4 years with Enquiro, her experience as a Sponsored Search Strategist and Account Director has prepared her for her role as Director of Search Marketing. Using client advocacy as her guiding principle, Cherise is responsible for the vision and growth of the
Search Marketing team through innovative thinking, strategic planning and by providing direction and guidance to encourage the individual growth and contribution of each team member. See My Top 10 Music List!

Chris Davies - B.Sc - Search Marketing Strategist

Chris’ client-focused approach enables him to strategically align client needs with SEO best practices in order develop targeted campaigns. Chris enjoys developing organic strategies for large sites as well as embracing the growing role of social media in the B2B space. Chris is always educating his team mates on the importance of social media and is always lending a helping hand when it comes to getting the right technology. Check out some of Chris’ articles at Ask Enquiro blog site.

One of Enquiro's core philosophies — building "real" ROI and conversion rates — allows Chris to conduct pay-per-click management that is always be measurable, targeted, and results in a positive return. See My Top 10 Music List!

Chris Pinkerton - Account Manager

Chris is focused on providing valuable and result-oriented solutions to Enquiro clients. His eight years of account management experience allows him to effectively communicate client needs to both the Research and Search Marketing Teams, making high client expectations a reality. Chris understands the complexities of the B2B search environment, and he works with Enquiro's internal teams to help develop insightful search strategies that drive towards achieving clients business objectives. He also works closely with the Marketing department to develop lead generation best practices. Chris is excited about the dynamic shift in online marketing strategies and the opportunity to help companies embrace and prosper during this change. When Chris has the opportunity, he likes to channel his inner assistant golf pro status and play a game of golf. See My Top 10 Music List!

Denise Herrington - Executive Assistant

Denise brings years of experience in administrative and executive assistant roles to Enquiro. She works closely with administrative staff to create monthly dashboards for Enquiro’s Board of Directors. Denise has recently developed travel initiatives for all of Enquiro’s off-site guest appearances, research projects, and training. She is an expert with organization and is accustomed to achieving spectacular results in environments with competing demands. Denise will continue to work closely with ore Management and Directors in their pursuit of valued growth for both Enquiro and our customers. See My Top 10 Music List!

Douglas Moore, BA

Doug joined Enquiro with a focus on developing a dashboard on operations, improving project costing objectives of the company and providing guidance and assistance in financial policy and procedures. Continual upgrading of systems, timing of reports and budget revisions are proving to be integral to Enquiro’s performance. See My Top 10 Music List!

Greg is focused on developing new client partnerships in California. Based out of Enquiro’s new San Francisco Bay Area office, Greg is one of many links Enquiro has to the Silicon Valley and beyond. With a strong sales background in search marketing, research, and consulting, Greg is an integral part of Enquiro’s steady growth. An outdoors enthusiast, Greg is also an avid photographer and a private pilot.

Heather Burns

Heather has worked as a Human Resources Manager/Consultant for over 10 years and brings a diverse background in Human Resources including recruitment, benefits and compensation, performance management, policies and procedures, training and development, and coaching.

Heather is committed to providing the highest standard of service to her clients - the team members of Enquiro! She ensures the unique corporate culture that exists and Enquiro’s Core Values are incorporated into how she approaches all aspects of her position, from how she recruits new team members to how she determines what new HR programs might add value or improve team members’ job satisfaction. See My Top 10 Music List!

With a background in neuroscience and computer science, Ian brings knowledge of human behaviour, human-computer interaction, and web design to the Research team. As a Research Analyst, he is able to combine his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with usability testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible.

Jason is a team lead overseeing one of the search engine marketing teams at Enquiro and has been with the company since 1999. His responsibilities include administrating the day-to-day operations of the team, creating search strategies and facilitating all aspects of the client experience with Enquiro. Jason keeps on top of the latest developments in the search engine marketing industry. He attends conferences such as Search Engine Strategies. And he contributes to training and coaching throughout the company. See My Top 10 Music List!

Jody Nimetz, MCP, MCSE

Jody works with the Search Marketing Team and clients to develop strategies for organic search optimization. His extensive background in customer service and commercial sales allows him to quickly identify client needs. Since joining Enquiro in 2004, Jody has received his MCSE and MCP designations. He now specializes in providing consultation for and management of organic search campaigns. He also has a critical role at Enquiro developing continuous improvement and product plans to guarantee future success. Jody contributes regularly to the Ask Enquiro blog and monthly newsletters with articles on search engine marketing and continues to emerge as a leader in developing organic search strategies. Visit Jody’s blog Marketing Jive specializing in organic SEO. See My Top 10 Music List!

John has a diverse background that includes international economic development, strategic business consulting, project management, and website development. Since joining Enquiro in early 2008, John has undertaken assignments for a wide variety of clients encompassing the full range of pay-per-click campaign initiation, design, and execution, with an emphasis on leveraging web analytics to analyze and improve performance. John is a strong advocate of testing and experimentation, and is always on the lookout for new ideas and more powerful tools that can be put to work in improving online marketing results. See My Top 10 Music List!

Karl Hourigan

Karl has enjoyed writing content for websites and marketing collateral for a number of years. As a member of the Search Marketing Team he was an essential part of brainstorming strategy sessions and contributed to some very large campaigns. Recently, Karl has developed an interest for the innovative findings in the Research department. He passionately analyzes data in order to solve and explain client questions. His writing technique will captivate clients in research presentations and assist in future department growth. See My Top 10 Music List!

Kyle Grant

As Enquiro’s senior sponsored search strategist, Kyle provides strategy for some of the company’s most demanding and complex B2B and B2C paid search accounts. He has a wealth of experience designing and managing behaviorally targeted local campaigns to multi-million dollar international e-tail campaigns. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market but to speak to them with the right language. Kyle is also a student pilot and applies the same thoroughness and critical analysis to his sponsored management strategies that keeps him safe in the air.

Laura Hanon, BFA, B. Applied Communications

As a key member of the Research Team, Laura is one of the people behind research reports which are delivered to the client. This involves absorbing mass amounts of data and communicating the results in an efficient manner which is relevant to the audience. She has a strong background in technical writing and prides herself on being able to communicate effectively through her enlightened approach. Laura also combines her abilities in marketing and instructional design to develop internal reference materials. She thrives off of the team atmosphere at Enquiro and enjoys putting in the extra effort to get a quality project out to the client on tight timelines. See My Top 10 Music List!

Lisa McTaggart - Marketing Assistant

Lisa joined the Enquiro team as a UBC management co-op student in 2008. She began her internship as a Research Analyst and later transitioned to the Marketing department to further develop her knowledge of B2B marketing. Lisa aids in creating and distributing promotional materials and is responsible for producing and managing Enquiro’s webinars. She helps communicate Enquiro’s marketing message and thought leadership through online events as well as the Ask Enquiro e-newsletters. See My Top 10 Music List!

Matt Agtarap - Search Marketing Strategist

Matt has been a part of the search marketing industry since early 2006 working on all disciplines of SEM including Search Engine Optimization and Pay per Click Advertising. An alumnus of British Columbia Institute of Technology, graduating in Marketing Management and Communications, Matt has always enjoyed the opportunities to build strong relationships with both his clients and colleagues. He is extremely happy to be a part of an industry that is exciting, challenging and constantly progressing. See My Top 10 Music List!

Rich Deakin - Project Manager

Rich shares a strong knowledge base in business administration, operational management, and business process design. With quality as the driving force, he ensures that Enquiro’s research projects are built and conducted on schedule. His project management work helps team effectiveness and ensures timely service to clients. Rich enjoys being part of Enquiro’s cutting edge research and views each project as an opportunity to explore the unknown and educate the unaware. See My Top 10 Music List!