SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
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a custom page created for the user that is presented when a user arrives at a page that no longer exists or has moved and the user has tried to access the old page. It is beneficial to create a custom 404 error page for your users to help them navigate back the site, to your homepage or sitemap.
A typical 404 error page looks something like this:
Some sites such as Twitter get a little more creative and display 404
Error Pages such as this:
