SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
the Google advertising platform that consists of a PPC (see pay-per-click) program where webmasters can create their own ads and choose keywords. It is Google's CPC (cost-per-click) based text advertising. Each time a user clicks on your ad you pay the amount that you have bid on to be located on that Google SERP location.
