SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
the text that is contained within a link, also known as link text. This is a key factor used by the search engines when ranking web pages. Anchor text is used in hyperlinks and consists of words displayed by the link on the web page.
As an example, "marketing glossary" is the anchor text in the following
link: Welcome to Enquiro's online marketing glossary.
When requesting links from other sites or directories, if possible
it is of benefit for you to provide the anchor text that will be
used to link to your site page.