an area in the top-left corner of search results pages, referred to in Enquiro's eye tracking reports. Studies show that there is an almost universal behavior amongst North Americans when they interact with search results. The very first thing they do is move their eyes from wherever they entered the page up to the upper left corner, usually orienting themselves on the border that tends to delineate the search results from the logoed area above. This is used as an anchor point. From there, users generally start their scan path through the results page. The area of greatest promise is almost always the area where users start looking on a search results page. It's in this very small triangle (shown below on a typical heat map showing the first half second of interaction with the search results page) that we begin picking up the cues of relevance on the page.