SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
In the SEO sense, an authoritative
site is a website that has unique content, inbound links, outbound links and is highly rated by search engines.
When seeking to build your external link inventory, your site can receive
more benefit by being linked to from an authoritative site that is relevant.
Authority sites tend to be more trusted and have a higher Page Rank. A
site with a Page Rank 7 would be considered more of an authority by Google
than a site with a Page Rank 3.