SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Cost Per Click - associated with an online advertising model where advertisers pay for their advertising each time a user clicks on their online ad.
Max CPC is the maximum value you are willing to pay for a click
for a particular ad group. Costs incurred on a per click basis can be
anywhere up to this amount depending on the competition’s bid prices.
(Product Revenue – Desired Profit Margin) X Site Conversion Rate = Max CPC
Total Site Visitors/Total Site Conversions = Site Conversion Rate
Minimum CPC is the minimum bid amount required for a
keyword to become active on the SERPs based on the unique quality score for
each keyword.
