SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Cost Per Thousand - the cost incurred for a thousand impressions.
It is an advertising costing model similar to traditional media buys where the advertiser
pays on a per CPM, i.e. 1000 impressions basis. (‘m’ is the roman numeral for 1000)
