SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
an advertising model where your ads are displayed without cost and you pay
for the action of a user clicking on the ad and being taken to your site.
Cost / Clicks= Cost Per Click
Cost Per Action is similar to CPC advertising model;
however, you pay for the action completed on the site (the conversion) not
the click. For example if a lead is worth $20 you can bid up to $20 for the
action of completing the form on your site.
