SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
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the act of having content that is the same on two
or more different web pages. Duplicate content can be caused by
canonicalization where you have different URLs for the same page.
Search engines may penalize a site for having too much duplicate content. Duplicate content is considered spamming by search engines and therefore should be avoided.
Things to avoid:
Multiple versions of your homepage
Multiple versions of the same page with different URLs
Sub-domains with duplicated content
Microsites with duplicated content
URLs for the same page that are appended with unique IDs for
tracking purposes (if the content is the same, it will be considered
duplicate content by the search engines)
In order to prevent duplicate content from occurring consider:
Block Duplicate Pages from Being Indexed - Use a robots.txt
to do this
Use Proper Redirection - ideally you should use 301 redirects
any time you have to redirect a webpage.
Be consistent with interlinking of site pages
Use Top Level Domains - this specifically pertains to country
specific content
Be Smart with Syndication - if you are syndicating your
content, be sure that there is a link to the original