Leading search engine (in terms of market share) used for finding resources on the web based on keyword queries. Founded in September, 1998 by Larry Page & Sergey Brin. Headquartered at the Googleplex in Mountain View, California. Google's model is Don't Be Evil in hopes of organizing the world's information and make it universally accessible and useful. Google's current market share in North America is in between 58-65% depending on the data source.