SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
The root page of your site. The homepage is often given the most authority by the search engines. Consider the home page as the cover to your book or newspaper. The function of the homepage is to act as a portal to all of your site's content. The URL of the home page is in the root of your site's hierarchy and usually ends in .com (or.ca, .au etc depending on your geo location), .org, .edu, .net etc.