SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
A quantifiable measurement that can be tracked and evaluated, and that is harmonious with what you want to achieve. KPIs will change depending on the industry that you are in and depending on the type of site that you have; they cannot be universally applied. Key performance indicators are a reflection of the tactical performance of an organization. They are used to substantiate an organization's objectives.