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The number of times a keyword appears in a given area. For example keyword density of a web page is an indicator of how many times a keyword appears on that page.
Keyword Density is typically measured as a percentage and is calculated by
the number of times the selected keyword appears within a given portion of
text or copy.
Common areas where keyword density is important include:
Some say that keyword density is not as important as other on-page SEO
factors, however in order to be an authority on a given topic, you should
have proper keyword density on site pages and throughout your site.