SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
A method of telling a web browser to automatically refresh the current web
page after a specified time interval via an HTML meta tag element. A meta
refresh is used for reloading your page or forcing your users to view a new
page after a certain period of time. The coding for a meta refresh appears
something like this:
< META HTTP-EQUIV=REFRESH CONTENT=X;URL=your-site-page.html >
where you change the X to represent the number of seconds that you want
the user to wait and the your-site-page.html represents the actual page that
you are moving the user to.
The search engines treat the use of a meta refresh as a spam technique as a
result of forcing the user to content that they may not knowingly want to
visit. As a result when redirecting a user to a new page, the search engines
prefer the use of the permanent (301 redirect) redirection method. Examples
of meta refresh. To refresh a page after 3 seconds you would use the
following:
"< meta http-equiv=refresh content=3 / >".
From an SEO point of view, Enquiro does not recommend the use of a
meta refresh.