SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that perform in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.
