SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
the act of performing a search in a search engine or an internal search on a
website. A query is often a request for information. The type of
query that a user performs in a search engine may be an indication of how
far along they are in the buying cycle. Initial queries may be more
general in nature while, the closer they are to making a purchase, chance
are the query will become more defined and consist of more specific words.