SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Acronym for Return On Investment. ROI refers to the percentage of profit or revenue generated
or lost from a specific activity. This is a key metric used by
marketers to measure the success of their marketing campaigns. Return
on investment is a performance measure that is often used to evaluate the
success or efficiency of a marketing campaign. ROi can be measured by
profit and/or by cost savings.
From a sponsored advertising perspective, ROI is the amount of money you
make on your ads compared to the amount of money you spend on your ads.
