SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Referral is when one web site sends a
visitor to another
web site. For example, if someone clicks on a
link on a
search engine
result page and lands on
that new web page, for analytical purposes we would say they were referred
by that search engine. Measuring referrals is an important metric for
knowing which search engines are driving traffic to a particular web site.
Search engine referral is a referral that came from a
search engine. When measuring traffic to a website, many Webmasters,
search engine marketers or website owners will look at organic search
referrals as well as paid search referrals. Important referrals for
measuring your online marketing campaign include:
