SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
also referred to as Search Engine Results Page.
In the World of Search, a results page is the page delivered to a searcher
that displays the results of a search query entered into the search field.
Each of the major search engines feature different results pages that offer
a different user experience.
Try a search in Google for "Las Vegas". Try the same search in Yahoo
which returns these results.
A search for "Las Vegas" in ASK.com returns this results page. Notice the
difference in the results pages that are presented from each of these search
engines? ASK has a dynamic page that features blended search results
from old fashioned web results to a map of Las Vegas, to news images,
images, current time, information about the television show Las Vegas and
more.