SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
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Search Engine Marketing is separated into two major areas: Sponsored Search
(SEM)/pay-per-click (PPC) search advertising, and
search engine optimization (SEO).
Search Engine Optimization is the act of marketing a web site via search engines,
through strategy that helps improving rank in organic listings. It
involves altering a web site so that it does well in the organic,
crawler-based listings of search engines. Search Engine Optimization
involves the ability of modifying aspects of a Web site to improve its
ranking in search engines.
Numerous practices are used in SEO and include such items as:
proper keyword identification
submitting the Web site to directory services
addressing Web site architecture
content development
on-page optimization
meta data optimization
building external link inventory
video and media optimization
Related Enquiro Article About Search Engine Optimization
